Social Media Portfolio
Drove Cover Club
Client: an insurance company specialising in drones
Responsibilities: social media strategy, account management, content creation, copywriting
Platforms: X (Twitter), Facebook and Pinterest
Example: creating Pinterest posts, with graphics and copy, to direct traffic to existing blog posts on the company's website.
The Archway Theatre
Client: a small scale theatre with big ambitions
Responsibilities: social media strategy, account management, content creation, copywriting, Facebook Ads
Platforms: Facebook and Instagram
Example: for each of the 10 main house productions the theatre puts on, I create a campaign. This begins from when the audition is announced, and continues until the final night. This includes event pages, posts and engaging with followers of the page. Using elements generated by their inhouse graphic designer, as well coming up with inventive ideas that will grab attention and sell tickets.
Overall Stats
Feb '24 - Feb '25
Reach increased 57% (to 188.7K)
Link clicks increased 90% (to 3.1K)
Visits increased 27% (to 35.5K)
Reach increased 540% (to 20K)
Link clicks increased 6K% (to182)
Visits increased 99% (to 2.7K)
Felicity Westmacott Bridal Designer
Client: a wedding dress designer, specialising in bright, alternative couture
Responsibilities: account management, content creation, copywriting
Platforms: Instagram and Facebook
Example: generating Instagram reels which demonstrate the personality of the business owner (and therefore the brand), as well as showcasing her creations in exciting ways, whilst keeping up with social media trends.
Reigate and Redhill Festival
Client: a local music and drama festival
Responsibilities: social media strategy, account management, content creation, copywriting
Platforms: Facebook and Instagram
Example: creating and implementing a Facebook Ad to raise awareness of the festival and to get new entrants to sign up for the festival.
Results: this ad ran for 10 days across Meta. It reached 12,400 people and received 265 link clicks.
Overall Stats: during my time running social media for Reigate and Redhill Festival (Dec '23 - May '24) I achieved the following results:
Reach increased 1500% (to 27.6K)
Visits increased 500% (to 2.8K)
Link clicks increased 247% (to 413)
Reached increased 435% (to 669)
Visits increased 250% (to 321)
